We asked, “How likely is it that you would recommend Armortek to a friend or colleague?”
This sort of question is used to give a Net Promoter Score rating. Net Promoter Score (NPS) is used to give an indication of a customer’s loyalty/ relationship to the company – and, whilst not the be-all-and-end-all, it has been used by leading companies for over 15 years.
In short, people rate the answer on a scale of 1 to 10.
People who rate 1 to 6 are called detractors, 7 & 8 are passive, and 9 & 10 are promoters.
The result is then scored on scale of -100 to +100.
Generally, anything above zero is positive and +50 is considered to be an excellent result.
Respondents scored Armortek +73 !
An amazing result – THANK YOU!