Survey respondents rate Armortek excellent for quality and service
In November 2018 Armortek ran a survey across it’s customer base and news letter subscribers. Over the 3 day period that the survey ran for, we received almost 500 responses from 44 countries. Over 75% of the respondents were existing Armortek customers.
We asked, “How likely is it that you would recommend Armortek to a friend or colleague?”
This sort of question is used to give a Net Promoter Score rating. Net Promoter Score (NPS) is used to give an indication of a customer’s loyalty/ relationship to the company – and, whilst not the be-all-and-end-all, it has been used by leading companies for over 15 years.
In short, people rate the answer on a scale of 1 to 10.
People who rate 1 to 6 are called detractors, 7 & 8 are passive, and 9 & 10 are promoters.
The result is then scored on scale of -100 to +100.
Generally, anything above zero is positive and +50 is considered to be an excellent result.
Respondents scored Armortek +73 !
An amazing result – THANK YOU!
Equally rewarding were some of the comments that respondents left to justify the rating they had given us:
We thank all the respondents for the time that they took to answer the survey and provide us with some valuable feedback on how we do and also on what kits they would like Armortek to produce in the future.
A great result to end 2018 on and look forward to presenting many more exciting kits in 2019.